WYSA welcomes Matt Holbrook as new Executive Director

WYSA would like to welcome and introduce our new Executive Director, Matt Holbrook.

Residing in Kelowna, Matt comes to WYSA with a 20 year background in soccer club, league and event management. Matt worked from 2010-2023 for BC Soccer, first as their in-house Member Services Manager (2 years), and then as the full time contracted General Manager of the BC Soccer Premier League (11 years).

Prior to his time with BC Soccer, Matt held professional club management roles including as the Youth Development Manager for the Vancouver Whitecaps (3 years), which included coaching duties as a Head Coach in the Whitecaps Prospects/SYL program, and as a Staff Coach in the Whitecaps academy program. Matt was also the GM of the Ottawa Fury SC (1 year), and also sat on various working committees over the years including the CSA’s female inclusion/participation national committee. On the business side of sport, Matt held a role as the Sport Tourism Manager for the City of Surrey (2 years), and was also the Co-Founder and Event Manager of the SX Cup soccer tournament series (now the “Premier Soccer Series”) for its first two years.

Matt’s passion for soccer was developed in the Vancouver lower mainland area, first as a youth and men’s premier player, and later with his foray into player and coach development as the Technical Director for the Burnaby Girls SC. With NCCP and USSF national coaching certifications, along with a business background in Human Resources, Matt brings a well-rounded skillset to manage and grow the WYSA club programs.